For any firm, the major objective is to market and sell its products or services profitably. In medium and large firms, which usually offer numerous products and services nationally or even worldwide, market research, marketing strategy, sales, advertising, promotion, pricing, product development and public relations are central activities of the organisation.
Although aligned, sales and marketing are not the same. Sales roles generally require a driven, focused and persistent person with a desire to work in what is often a highly commission-based environment. Marketing roles utilise a softer selling approach, based around messages directed at a target market via various media. There are less direct or tangible performance indicators in marketing, but results are equally important.
Sales and marketing roles operate in a symbiotic manner within organisations. Marketing generates brand awareness, creates adverts and initiates direct marketing campaigns to build an exciting, engaging profile within a potential market. Sales utilises the work of marketing to promote products, gauge customer interests and feedback, and ultimately drive direct sales results.
A career in marketing or sales can include a number of positions and career pathways. Typical occupations for graduates include marketing assistant, sales representative, business development coordinator, market research assistant and publicity officer.
What you need
- A marketing degree, or a degree in business or commerce with a major in marketing is preferred
- Sales representative roles welcome generalist degrees
- An excellent understanding of human behaviour, high emotional intelligence and the capacity to thrive under pressure
- A flair for creativity and great communication skills
Advertising & Marketing Professionals
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