Growth in media and communications is heavily influenced by technological change and cultural/social factors. Demographic changes, government policy, new media forms and shifts in information consumption all significantly shape the sector.

The work

Graduates from many disciplines work in media and communications. The industry has long been a common destination for communications, media, arts and design graduates, but is increasingly attracting graduates from disciplines such as law, commerce and business. The ‘glamour factor’ attracts many, but the workload can be heavy, expectations demanding and deadlines tight. Without work experience, getting a foot in the door can be difficult. Graduates can spend a year or more volunteering or freelancing for minimal pay before breaking into full-time paid work.

Advertising intersects with many sectors, and there is little doubt that it plays a key role in Australia’s economy. Advertising directly and indirectly contributes to economic growth, market development, employment and an array of  ‘new economy’ skills. Advertising positions may include: account/digital project manager, strategic planner, copywriter, art director and producer.

It is an innovative industry in which creative thinkers and problem solvers will thrive, and requires strong communication skills, an active knowledge of changing consumer habits and an awareness of the increased use of digital tools and technology in everyday life.

What you need

  • A bachelor’s degree or relevant cadetship for school leavers
  • Excellent interpersonal and communication skills
  • Inquisitiveness, tenacity, a strong worth ethic and good general knowledge
  • Specific occupations, such as film production or design, require technical skills and relevant study

Occupation profile

Public Relations

Thanks to for the following stats.

Average weekly earnings
(Full time workers, before tax)
Recent job growth
52.6%over 5 years
How many in this position are working full time? Future employment growth
mediacommunicationspie 75.4%
Strong growth

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