Graduate Opportunities

University attended: RMIT University.

Praveen completed four internships with multinational advertising agencies; two in India during his undergraduate degree and two in Australia whilst undertaking masters. He is currently working as a Junior Planner at George Patterson Y&R, Melbourne.

Describe some of the internships you have undertaken.

As a creative intern in my first two internships in India I was assisting in the art direction and conceptualisation of ads. As an account management and strategic planning intern in my latter two internships in Australia, I was assisting in the branding and strategic development of ad campaigns.

Why did you move to Melbourne to do your postgrad, and did this degree help you secure your current job?

Doing postgrad abroad meant international exposure. Keen on doing advertising masters, the US and UK were out because the former wouldn’t aid non-science students and the latter didn’t have a degree for my specifics. RMIT in Australia had exactly what I wanted. Postgrad certainly helps because it makes you seem smarter, focused and garners higher respect than an undergrad. Most importantly, it builds a stronger foundation in a chosen area, making you highly employment worthy.

How have your internship experiences benefited you?

Internships gave me a feel of the agency life and structure. Four internships in three different departments helped me understand the practical workings of an ad agency. The knowledge I gained also helped me with my university assignments; good grades followed. I made industry friends and our professional relationship continues.

Did your work experience help you in securing a full-time position?

The ad industry is a competitive one, especially with the first job. I did my homework by accumulating internship experience whenever I could, all through my university life. While I didn’t get paid, I managed to get commendation letters at the end of each of my stints. These letters added up to give me 15 months of work experience, coupled with double masters. Result – two interviews, one secured.

What advice would you give to other students trying to get into advertising?

Do uni. Make friends. Join clubs. Head up a few. Participate in debates, art, drama and whatever else. Get a decent score. Secure internships. Don’t ask for money. Work long hours. Impress your boss. Make good coffee. Shed your ego. Be proactive. Work hard. Girlfriend can wait.

Portfolio + the not so common CV launch (using creative submission techniques, such as a package).